Companies that tried to contact a new lead within an hour were nearly seven times as likely to qualify it as those that waited longer.
Harvard Business Review, “The Short Life of Online Sales Leads”, 2011AI inside sales agent for California brokerages
Every lead answered.
In under a minute.
New buyer and seller leads get a reply in seconds, by text or call, at 9pm on a Sunday as well as 10am on a Tuesday. Integrow qualifies each one and books the showing or listing appointment on your agent's calendar.
Texts and calls · Books appointments · Your scripts, your brand
Valley Oak RealtyAI assistant · replies 24/7
EXAMPLE
- 9:12 PM · New lead from ZillowMaria R. asked about 2418 Alder Ct
Hi Maria, this is Valley Oak Realty's AI assistant, texting for Jordan Lee. Yes, 2418 Alder Ct is still available. Would you like to see it this week?
Yes! Is Saturday morning possible?
Saturday at 10:30 works for Jordan. Are you already pre-approved, or would an introduction to a lender help?
Pre-approved up to 650k
You're booked: Saturday 10:30 AM at 2418 Alder Ct. Jordan will text you Friday to confirm. Reply STOP to opt out.
- Showing booked for Jordan LeeSat 10:30 AM · Buyer · Pre-approved $650k · Summary added to your CRM
Replies in under a minute.Nights, weekends, holidays.Books, not just chats.
Your agents get appointments,
not more leads to chase.
01 / The 9pm lead
The lead you paid for
goes cold by morning.
Buyers fill in forms in the evening and at weekends, when your agents are at showings or at home. By the time someone replies, the lead has often heard from another brokerage.
After hours
Website, Zillow and Realtor.com leads arrive at night and over the weekend. Nobody is on shift.
Agents are busy
Your best agents are showing homes and closing deals. A new text waits until they're back in the car.
Shared leads, no owner
Company leads sit in a round robin or a shared inbox. Everyone assumes someone else replied.
02 / How it works
From new lead to
booked appointment.
Integrow works like a good inside sales agent: answer fast, ask the right questions, book the appointment, hand over cleanly.
- 01
A lead arrives
From your website, Zillow, Realtor.com, open-house sign-ins, social ads or a missed call.
- 02
It replies in seconds
A friendly text within a minute, in your brokerage's name. It calls when the lead prefers to talk.
- 03
It qualifies
Buying or selling, area, price range, timeline, pre-approval, and whether they already have an agent.
- 04
It books and hands off
The appointment goes on the right agent's calendar, with a summary and the full conversation in your CRM.
Your team can step into any conversation at any time, and anything outside your rules goes straight to a person.
03 / Old leads
Your database already has next quarter's deals.
Most brokerages are sitting on thousands of past inquiries nobody has followed up in months. Integrow works through them politely and steadily, finds the people whose plans have moved forward, and books them in with an agent.
- Only contacts people who gave you permission to follow up
- Paced so it never floods your agents' calendars
- Opt-outs honoured immediately and kept on file
04 / AI and people, together
Not a replacement
for your team.
Many brokerages use both: Integrow handles the first reply and the booking; your ISA and agents take it from there.
| Human ISA | Integrow AI ISA | |
|---|---|---|
| Hours covered | A working week, with days off | Around the clock, every day |
| First reply | When they're free | Under a minute |
| Leads at once | One conversation at a time | Every lead, at the same time |
| Consistency | Varies by day and by person | Your script, every time, every conversation logged |
| Best at | Relationships, judgement, tricky conversations | Speed, follow-up, booking |
05 / Built for brokers
Compliant, on brand,
under your control.
Texting and calling leads is regulated. Integrow is set up around the rules from day one, and you approve what it says before it goes live.
Consent first
It only contacts people who reached out to you or opted in. It never cold-calls lists.
Registered texting
Business texting is registered with the carriers (A2P 10DLC), and STOP requests are honoured instantly.
Honest about being AI
It says it's an AI assistant, as California's bot disclosure law expects, and hands over to a person on request.
Call recording disclosed
California requires everyone's consent to record a call. Every call says so at the start.
Your brokerage, your licence
Messages go out in your brokerage's name, with your DRE licence details where the rules call for them.
Your scripts, your rules
You approve the questions, the answers and the booking rules. Anything outside them goes to your team.
Works alongside the CRM you already use, such as Follow Up Boss, BoldTrail (kvCORE) or Lofty, or runs on ours if you don't have one.
06 / Start small
A 30-day pilot,
measured in appointments.
- Week 1. We connect one or two of your lead sources and your calendars, and you approve the scripts.
- Weeks 2–4. Integrow answers new leads alongside your team. You can read every conversation.
- Every week. A short report: reply times, conversations, appointments booked, and where leads came from.
- Day 30. Keep it, change it, or stop. The decision is yours, based on the numbers.
Who you'll talk to
Practical AI, set up properly.
I'm Raghuram, founder of Integrow AI. We build AI workflows that keep client inquiries moving, with people in charge of the decisions that matter. For brokerages, that means one thing done well: no new lead waits for an answer.
Raghuram Founder, Integrow AIQuestions brokers ask
Will leads know they're talking to AI?
Yes. It introduces itself as your brokerage's AI assistant. People mostly care about a fast, useful answer, and anyone who wants a person is passed to your team straight away.
Does it replace my agents or my ISA?
No. It takes the first reply, the qualifying questions and the booking, so your agents spend their time with people who are ready to meet.
Which lead sources does it work with?
Your website forms, portal leads such as Zillow and Realtor.com, open-house sign-ins, social ads and missed calls. We confirm your sources on the first call.
What happens when it can't answer a question?
It tells the lead someone will follow up and alerts the right person on your team with the full conversation, so nobody has to start over.
Do I need to change my CRM?
No. Appointments and conversation summaries go into the system you already use. If you don't have one, we provide a simple one.
How long does it take to go live?
It depends on your lead sources and systems. After the first call we give you a date and a written scope before anything is built.
See it on your own leads
How fast does your
brokerage answer at 9pm?
Book a 30-minute call. We'll look at how new leads reach your team today and show you what Integrow would do with them.
Book a 30-minute demo Google Meet · or email hello@integrowai.com